The only constant in the cannabis market is change. Laws evolve constantly and differ from state to state, with brands entering the landscape frequently. RISE came to us for a partner who could rebrand their business and rebuild their website to evolve with that market. We took an untraditional approach: creating an identity for them that grew alongside culture, but kept a firm strategic foundation in what we felt was the forgotten culture among cannabis brands: that of consumers who live in the heartland.