Bloved is a cannabis wellness brand dedicated to serving the female demographic. We embarked on a journey to develop and define their brand language, emphasizing an organically fluid tone that resonates with their target audience. Furthermore, we revitalized Bloved’s visual identity to capture an upbeat and enthusiastic spirit, allowing the brand to stand out in a competitive market. Our work included designing the logo identity, creating a comprehensive style guide, developing captivating packaging, and crafting an engaging website.