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Notes on websites, design and visibility.

Plain answers to the questions businesses ask us most.

Visibility · November 5, 2026 · 2 min read

What is AEO, and how is it different from SEO?

Answer engine optimization explained in plain terms: what it is, how it overlaps with SEO, and what a business should actually do about it.

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9 articles
Websites · October 29, 2026 · 1 min How long does it take to build a website? What actually sets the timeline for a website project, and how to keep yours from stalling.
Websites · October 22, 2026 · 1 min Website refresh or full redesign: which does your business need? How to tell whether your site needs a fresh coat of paint or a new foundation.
Websites · October 15, 2026 · 1 min Should you use a website template or hire a designer? An honest look at when a template is the right call, and when a designed site pays for itself.
Design Support · October 8, 2026 · 1 min What is a design subscription, and is it right for your business? How monthly design support works, who it's built for, and how to tell if it fits your workload.
Websites · October 1, 2026 · 1 min How to prepare your content before a website project A practical checklist of what to gather before kickoff, so your project moves quickly.
Websites · September 24, 2026 · 2 min How much does a professionally designed website cost? What drives the price of a website, where the money goes, and how fixed-scope packages make the cost predictable.
Websites · September 17, 2026 · 2 min What should a small business website include? The pages, features and foundations every small business website needs, and what you can safely leave out.
Visibility · September 10, 2026 · 2 min How do AI search tools find and describe businesses? What AI assistants look for when they answer questions about businesses like yours, and practical steps to make your site easier to understand.

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